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Reference Articles: Marketing
- Serving Your Members through E-Business Communications (June 1, 2004)
What is your credit union doing to optimize its use of E-business tools for communication? There are a multitude of E-business tools that your credit union can use to better communicate with your members. - Giving Kids the Right Stuff (April 1, 2004)
Since the youth market is growing in size, age, and spending power, it's only a matter of time before today's children are tomorrow's adults — with money to save, spend, and invest. The question is: will they be financially literate? Your credit union can help make sure that they are! - Make the Most of the Intranet — for Efficient Information Sharing (November 1, 2003)
How do you share information internally today? Imagine being able to put all your information in one place and have it easily accessible by everyone. You don't have to just imagine it — you can have it — with an intranet! - Is Your Credit Union Serving the Youth Market? (August 1, 2003)
The youth market is growing (in both size and age) and so is their spending power. What can your credit union doing to help educate the youth? - In-Person vs. Web: The Battle for your Conferencing Dollar! (June 1, 2003)
It's a dilemma we've probably all faced at one time or another. Do you host the meeting or training session in-person or go the tech route? Let's compare and contrast live sessions with tech-enabled sessions in general. - E-member Service: Welcome to the Chat Room! (May 1, 2003)
When's the last time you chatted with your members? We don't mean conversing casually when members drop by to conduct a transaction, or exchanging gossip in a chat room. We mean a secure chat area in which your members can ask you questions about their accounts and your products and services; in other words, we mean Secure Live Chat. - Marketing to Matures: Plan for the Future (August 1, 2002)
Will your credit union be ready to serve matures online? If you plan now and begin incorporating strategies into your marketing plan this year, your answer can be a confident, "Yes!" Read our tips for marketing to this age group. - Use Your Web Site to Reach Baby Boomers (July 1, 2002)
Baby Boomers are defined as those people born from 1946 through 1964 (inclusive). Research has shown that they are in need of financial planning. How can your credit union help them? - X Marks the Spot (June 1, 2002)
Generation X. Gen Xers. Children of the '80s. It seems that no demographic group has ever caused such a wave of debate regarding how the group is defined and how we should market to the individuals who comprise this generation. Read about marketing to the members of this generation - Using Your Web Site to Educate Youth (May 1, 2002)
Most marketers agree that we should "capture" the youth market. Dissension occurs, though, when we discuss what age our target market should be and what our marketing program should entail. But what better vehicle to use in your approach to education than your credit union's Web site? - How to Effectively Advertise on Your Site
Advertising within your Web site is an important tool in helping you increase awareness and usage of your products and services. Here's how to make the most of it. - Customize Youth Newsletters to Call Attention to Your Products and Services
Customize and send the quarterly youth newsletters to educate your younger members. - How to Conduct a Successful Web Conference
Conducting a Web conference is an efficient and cost-saving way to meet with your peers; make sure your conference is effective. - Building Your E-mail Marketing List: The Basics and Beyond
If you want to get more results from your e-mail marketing efforts, then it’s time to grow your e-mail list. - How to Keep Your E-newsletter Content Fresh
Use these three ideas to give your email subscribers valuable information. - How to Keep Your E-newsletter Content Fresh
Contacting the subscribers on your email list is easy, but getting them to pay attention isn't always. We offer some tips to help. - It's All in How You Ask
When it comes to your members, how you ask a question will determine what kind of answer you receive. In the case of online surveys, the goal is to ask questions that will help you get responses that are truly useful and that you can take action on. - Elements of Email Design
Don Lutkus and Sally Moren work together on Constant Contact's marketing and advertising creative. Combined, they have more than 40 years of experience in design and creative strategy—and they offer these answers to frequently asked questions about the key elements of design. - 12 Tips for Creating Winning Online Surveys
A poorly written survey can lead to poor results—so how do you create a survey that will garner the information you need? Here are 12 tips to get you started.
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Marketing