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Marketing
 

Marketing—Getting the word out about your site is an easy task…if you know where to begin. First, look at the marketing methods you currently use; that is, how do you tell members about your other products and services? Here are a few ways you can spread the word about your Web site:

  • Use statement inserts.
  • Include your Web address in all correspondence, especially your newsletter.
  • Use direct mail pieces or "take ones" in the lobby.
  • Mention your site in your on-hold messages. Be sure to mention any special features such as online applications or bill paying.
  • Mention your site on your ATM receipts. Be sure to mention any special products or services.
  • Hang posters or flyers in the lobby.
  • Have member service representatives wear buttons with a message such as "Ask me about our Web site" or "Have you visited (Web site name here)?"
  • Host a "Web site day" at your credit union. Have a computer monitor (or 2 or 3) set up, and teach visitors about your site's features.

ON-HOLD MESSAGE SAMPLES

  • Be sure to visit (insert your Web address here). You'll find (insert the names of a few products and services). Visit today!
  • Get your auto loan from (insert your credit union's name here). Visit (insert your Web address here) for current rates.
  • Get a vacation loan from (insert your credit union's name here). Visit (insert your Web address here) for current rates.
  • Get your loans for school from (insert your credit union's name here). Visit (insert your Web address here) for current rates.
  • Celebrate Credit Union Day with (insert your credit union's name here). Visit (insert your Web address here) for more information about the benefits of credit union membership.
  • For holiday loans, count on (insert your credit union's name here). Visit (insert your Web address here) for current rates.

ATM STATEMENT MESSAGE SAMPLES

  • Visit (insert your Web address here) for current auto loan rates.
  • Visit (insert your Web address here) for current travel rates.
  • Visit (insert your Web address here) for current loan rates for education.